The H&M Innovation Metaverse Design Story collection is a high fashion drop with a virtual twist.

In a futuristic approach, the collection can be viewed through five augmented reality filters through the H&M app, allowing consumers to try on the clothes virtually.

Their womens- and menswear collection, featuring eye-catching silhouettes, intricate embroidery, and sci-fi jewellery, revolves around a playful and artistic aesthetic brought to life by creative advisor Ibrahim Kamara.

The collection and its accompanying AR experience will be available on hm.com after December 1.

Powered by Snapchat, the AR lenses bring H&M’s fashion into the metaverse, expanding the possibilities for digital and real-life expression.
BACK TO EDITORIALS

Subscribe to Casper Magazine

Get the inside scoop on all things Casper, before anyone else.

It's all here - we've tried and tested all your favourite products and sifted through the essentials, so you don't have to!

Sign up for our mailing list for exclusive content from our team of experts and get exclusive access to monthly promotions, product launches, and giveaways. Join now!

You're in! Please check your junk folder for your confirmation email.
Oops! Something went wrong while submitting the form.