Last month, activewear brand AJE ATHLETICA introduced A.A ESSENTIALS: a seasonless, perennial range of 25 sports-luxe staples made to both sweat in and style for the streets.
This collection of wardrobe staples offers an evergreen, easy-to-shop capsule of sports bras, high rise leggings, knitted tanks, windbreaker jackets, bike shorts, and logo favourites.
Co-Founded by CEO Adrian Norris and Creative Director Edwina Forest, AJE ATHLETICA was created with the intent to offer core collections designed through the lens of a fashion house, with timeless styles created to enrich physical performance and support personal well-being.
Since its launch in 2021, the brand has seen rapid growth of the Australasian retail footprint to 14 locations, with an additional 3 retail stores set to open before Christmas. With an online store attracting over 1 million visits in the first year, the brand has been supported by an engaged cult following of over 22,000 customers who have purchased from AJE ATHLETICA.
Synonymous with the creation of functional and stylish activewear icons, A.A ESSENTIALS will drop fortnightly new collection updates and form a core collection of cult classics you can go back to time and time again.
The collection features the Windbreak Shirt 406, which is a customer favourite and best seller across both the black and white colourways, as well as the sartorially elevated High Waist Split Hem Legging 205. With its internal mesh at the waistband for enhanced core support, these are AJE ATHLETICA’s best-selling leggings and will remain a key style available to customers year-round.
From four-way stretch to bonded seams and sweat wicking properties, AJE ATHLETICA is designed to support you from all angles – for workouts, weekends, and wherever your days take you.
Since inception, AJE ATHLETICA has focused on creating consciously made activewear that is built to last. A.A ESSENTIALS offers our customers timeless, elevated pieces designed for long-wear performance.
Filled with enduring classics, the A.A ESSENTIALS range will remain a continued offering for the brand, providing customers a range of foundational favourites. Available in sizes 6 to 18, A.A ESSENTIALS pieces are now available to shop exclusively through AJE ATHLETICA online, and via the 14 AJE ATHLETICA retail locations across Australia and New Zealand.
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