Last season at NYFW, ANICIC designer Anna Anicic made an astonishing debut with her latest ‘neo-couture’ collection, ANICIC Resort 22/23 – named ‘Dopamine Goth’, the collection is edgy, dark, glossy, and playful. This independent contemporary label sources all their materials locally in Sydney; we’re talking natural, vegan, biodegradable, end-of-the-line, or recycled fabrics, including vegan silk, organic linen, and cotton. All textiles are dyed with non-toxic, cold-water dyes to save land and water from pollution. For minimal waste, any leftover materials are always used to produce bags and a variety of accessories.
ANICIC intends to lead by example in the fashion industry, refusing to exploit people, animals, or the planet’s resources. Instead, ANICIC strives to innovate and develop better, more sustainable practices and technologies in design.
Keep reading if you want to know all about Anna and her values!
Q: How would you describe ANICIC in a nutshell?
ANICIC is an artistic representation of my ideal society where humans live in harmony and co-exist with earth. It's kind of like a futuristic, utopian world where it's about being your most authentic and true self.
Q: What’s ANICIC's take on sustainability and diversity?
When I started ANICIC it was very important to me that it was done the right way when it came to sustainability. So many brands nowadays use sustainability as a gimmick and it defeats the whole purpose. When I was in the beginning stages of developing ANICIC, I was simultaneously doing research on sustainability and textile production, so I investigated different aspects of the fashion industry, from how textiles are dyed and manufactured to fibres and packaging, shipping and so on. There are so many stages that you must be aware of and take into consideration if you want to be ethical. It has to be a cause you actually care about, not something you do for sales or greenwashing. While I can't do everything 100% sustainably, it's always my mission to find new or better ways in order to get closer to that percentage.
Q: Where do you get inspiration for your collections?
I tend to get it from different sources. Often, it's music, a specific song, or a very niche era in time. It's a feeling I get inside, where I see a video in my mind’s eye, with a storyline and characters, scenery and emotions. And then I try to manifest it so [that] it's expressed in physical reality.
Q: As an independent designer, why did you decide to showcase at Flying Solo?
For me ANICIC is not firsthand a clothing brand but something inspirational that allows people to think in terms of what it means to be their true self. Through that, I think that people feel more comfortable benefiting the world through their gifts. When I got the opportunity to come to New York, it was not decision-making but just a clear direction of where my journey was taking me and I simply went with the flow of that.
Q: Where is ANICIC heading for the coming seasons?
This year I'm focusing on finishing my master’s studies and incorporating as much of my research into the brand and really getting experimental with my vision. I see it growing and developing together with the amazing talents I have had the privilege to work with. And I think it will unfold and expand naturally in its own way as it has done over the last year.
Q: Do you have any tips for young designers to get their foot in the door?
I think developing skills both personally, professionally, and formally will let you find your strengths and weaknesses and your own unique take on design. As a designer, I see myself first as an artist, a creative, not necessarily a fashion designer. That’s just how I happen to express my creativity, but I also do it through painting, drawing, and other things. And so I'm not doing fashion for the clout, money, or anything external. I think it's important to really connect with your inner self and have real intentions behind your work and what you want to accomplish through your craft. And always work on your skills and challenge yourself, not looking for the easy way out. Let things take time.
Q: What are 3 garments in your wardrobe you couldn't live without?
The first item is a pair of flared trousers in a thin and flowy fabric. They can be worn with so many different things and in different styles. On a day-to-day basis, feeling comfortable and flexible is important to me as it affects the way I feel and move in general. I'm thinking that the clothes you wear should feel good to wear, too, not just visually. That's what I always strive for when I make things, that it feels just as good as it looks.
The second item is a strap top, I'm thinking of the black and green "Matrix" top from my latest collection "Dopamine Goth". It's just so pretty and can really hold up a whole outfit by itself. I love making the clothes adjustable, so it's always the right fit when you put it on. Because all bodies are different, so it makes sense that we should be able to adapt the clothes to us and not the other way around.
The last item is the "True Wrap Skirt", also from my latest collection. Just like the pants, it can be styled in so many ways and layers and it's super adjustable, which offers different variations. It's fun to use your imagination to see how many new outfits you can get from one staple piece. The key is to find stuff that works really well with your body and is high quality. You should invest in those pieces instead of buying fast fashion. You end up spending the same amount of money in a year, but you will end up having things that last half a decade instead of three washes.
If you liked this article, you might like our feature on the cut-out trend, which is set to extend well into the future!
On Thursday 12 May 2022, the Powerhouse staged Iordanes Spyridon Gogos’ (ISG) highly anticipated runway show for Afterpay Australian Fashion Week (AAFW) 2022.