With salons closed for a big part of 2021, consumers were hungry for professional results at home. These days, we know that the health of our scalp and mane is just as important as that of our skin, so how are brands keeping up with more educated and demanding consumers? Well, that’s when high-tech comes to play, from scrubs for your scalp to anti-aging shampoos – not to mention powerful formulas with superfoods as the main ingredient to revive even the most damaged hair types.
Keep reading to discover how to upgrade your hair care routine with the latest innovations in the industry. You can thank us later!
Revolution Haircare just launched its Revolution Bond Plex range, with the aim to enhance your hair strength and shine while reducing frizz. The high-tech formula addresses post-dye hair breakage with a triple weighted molecular protein system: low weight for softness to the touch, medium weight to build strength and volume, and high weight to improve shine.
The cleansing, purifying scrub with sea salt is a real treat for sensitive or oily scalps. With a beautiful texture that melts into your scalp straight away, the scrub is applied with a light massage for a couple of minutes. Be very consistent while rinsing, as you don’t want to leave any residue behind. After a few uses, the hair feels more detoxified and calmed.
Think of botox but for your hair! That’s the Prevent 3 Step System range (shampoo, conditioner, and activator). Yes, now you can also protect your hair from signs of ageing with this blend of botanicals that blocks FGF5, one of the proteins responsible for hair loss, transforming your strands into shining and strengthened manes. Maria, CEO of évolis, has been researching and developing the ultimate anti-ageing formula for the last ten years.
The Joico Colorful is here to save the day and stay true-to-hue for all you beautiful blondies! With the Smart Release Technology, this range provides exceptional results for coloured manes. A stunning blend of rosehip oil, arginine, and keratin repairs and protects your hair when it needs it the most. But that’s not all – the Smart Release pairs camelia oil and pomegranate extract for long-lasting results that look as if you just got out of the salon.
This versatile haircare range with high-performing products features vegan botanical caviar, your best ally to add shine, bounce, and strength from a potent antioxidant blend. It also contains a handful of other superfood ingredients to elevate your haircare routines, such as perlite for oil absorption and hair rejuvenation, bamboo extract for hair elasticity and suppleness, and white charcoal for environmental defence and detoxifying results.
The Moroccanoil Treatment is a must if you have curly (A.K.A. frizzy) hair like me. This pioneering product started with all the buzz on argan oil back in the day, and today stays as one of the favourites of stylists worldwide. For the best results, Moroccanoil manufactures its argan oil by a cold-press process, and I give you my word that the lush experience you get after using it is certainly unique.
High-performing products are very well related to customisation, aren’t they? Welcome the co-wash to your life and expect the most outstanding results with a product created for YOU. The only requirement is to complete a quiz, and they’ll handle the rest. The Custom Co-Wash gently cleanses and moisturises hair while protecting your hair’s natural oils. All this means is that they break down each of your hair goals and put the perfect ingredients into a unique mix suited to your beloved mane.
The Eksperience Boost Phase 0 Scalp Prep is gold in a bottle; the Eksperience range is the first thalassotherapy hair ritual as a different approach to hair care. At the core of this range, science meets the sea, which meets your senses. How? Thanks to the Aquamaris Complex, an exclusive blend of pure seawater and marine ingredients. With fucus vesiculous algae and actin protein for a better distribution all over your scalp and hair, as well as the specific algae, rich in enzymes, proteins, vitamins, and minerals, this formula brings all the goodness of the sea to your haircare.
Naturaltech is where sustainability and technology meet with formulas to target the most common scalp and hair conditions. With Davines, technology is widely applied to nature in every collection: Energising, Nourishing, Elevating, Calming, Purifying, Wellbeing, Rebalancing, Replumping, Renewing, and Detoxifying. Each formula contains phytoceuticals, potent molecules extracted from plants, but Naturaltech also features high-performing complexes with active ingredients to protect and assist hair conditions.
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