The American tradition of Black Friday marks the beginning of the Christmas shopping season. This year, Black Friday will take place on November 26, while Cyber Monday will occur on November 29.
Australians spent $55 billion during the second half of November and throughout December last year, both in-store and online. Following new research, an award-winning courier service predicts online purchase growth will continue to grow during the remainder of the year. In anticipation of this year's major sales events, leading parcel delivery service CouriersPlease (CP) commissioned a survey of 1010 Australians to uncover anticipated consumer shopping habits. Here are the full results of the survey, including age and state breakdowns:
According to CP, Black Friday is shaping up to be the biggest shopping day of the year, with 41% of adults (8.2 million people) planning to make purchases. In addition, nearly a quarter (24%) plan to shop the Cyber Monday sales.
According to Paul Roper, Chief Commercial Officer at CP, lockdowns and restrictions have become ingrained in many consumers' habits and they will likely spend more during the busiest two months of the year. Although some experts are more conservative, they predict consumers will spend more than $58 billion in-store and online during the sales events leading up to Christmas.
The rapid uptake of major sales events combined with the eCommerce boom in general and supply chain bottlenecks has put retailers and couriers under significant pressure over the last 18 months. During last year's Christmas period, CP handled more than eight million parcels, and we're already anticipating and preparing for a 30 per cent increase on those volumes this year. In addition, we're seeing a growing trend of online retailers offering 'early-bird or 'extended' sales promotions for major shopping events that are typically promoted as one-day events to maximise revenue. As a result, parcel volumes remain high over more extended periods, causing longer and more intense strains on parcel networks.
This year's major shopping events will feature a variety of goods that consumers are likely to purchase. A third of respondents (34%) said they would purchase technology, electronics, appliances, and furniture, while a quarter (25%) said they would shop for fashion. Consumers are certainly being tempted by the substantial discounts on offer to buy major, less affordable items ahead of Christmas, such as televisions, computers, and household appliances.
Paul Roper explains:
"To manage delivery expectations and reduce unwanted 'anxiety', shoppers could consider checking for any shipping delays on retailer websites prior to making their purchase. This is especially helpful for those ordering birthday or Christmas gifts. For those living in major metropolitan cities I advise shoppers to allow an additional 3-4 days for delivery during these periods due to the forecasted spike in orders. For those living in regional cities, please allow for up to 4-6 days to be on the safe side.
Aussies should also be aware of Christmas cut-off dates for online orders, for shoppers who want to receive their parcels before Christmas. At CP, our cut-off date for domestic deliveries in Sydney, Melbourne and Brisbane is 10 December, in Adelaide it is between 7 and 10 December, and in Perth it is 3 December. For those in regional parts of NSW, Victoria, Queensland and South Australia, the cut-off dates are between 1 and 3 December. For Australians in regional WA, the cut-off date is 26 November.”
Since Black Friday sales are usually announced a day or two prior to the event, we are unable to give you a list of what will be available. However, it's a safe bet that if a retailer or brand has an online store, they'll have a Cyber Monday or Black Friday sale.
Because Australia is in a different time zone to the United States, it may be possible to take advantage of the Black Friday sales during our time on Saturday, which also applies to Cyber Monday in the US. It may take a little longer for international orders, but it will be worth the wait. Happy Shopping!
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