Breast cancer free world? The Estée Lauder Companies say yes!
Painting the World Pink: Estée Lauder's Pledge for a Breast Cancer-Free Tomorrow.

Imagine a world without breast cancer. Given the heartbreaking statistics (more than 20,000 Australians will be diagnosed with the disease this year alone), it might seem unthinkable. But it’s a future The Estée Lauder Companies (ELC) are shaping. 

For the past three decades, ELC have been advancing a breast cancer-free world for all through life-affirming initiatives and worldwide advocacy efforts.

To honour Breast Cancer Awareness Month this October, ELC are relaunching their most recognisable social impact program, The Breast Cancer Campaign (The Campaign) to further support the global breast cancer community.

Established in 1992 by founder Evelyn H. Lauder with the release of that iconic Pink Ribbon (yes, ELC are responsible for the ribbon almost every company dons their products with come October), The Campaign was created to shine much needed light on the world’s most common cancer

It’s hard to believe in 2023, when sharing personal vulnerabilities is such a huge part of our culture, but during the early ‘90s, breast cancer was barely spoken about at all.  With The Campaign, Lauder saw an opportunity to bring awareness to the disease and address stigmas in women's health.

In the years since, the Estée Lauder Companies’ Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation (ELCCF) have funded more than $118 million for breast cancer research, education and medical services.

It’s an extraordinary effort, only made more powerful by ELC’s long-standing support for women in science, research and medicine – funding numerous grants and programs around the world and accelerating opportunities for women in STEM.

Last year marked The Campaign’s 30th Anniversary and ELC made a multi-year commitment to dial up their impact and address disparities that exist across the entire breast cancer landscape. They also pledged a further $15 million to fund groundbreaking research over the next five years. 

In 2023, The Campaign will fund access to mammograms and screenings for disadvantaged groups, provide therapy and counselling programs, and support more than 60 organisations aligned to the diverse needs of local communities, among many more grassroots activities.

While there continue to be an estimated 680,000 deaths globally from breast cancer every year, the Estée Lauder Companies’s Executive Chairman, William P. Lauder remains steadfast in the group’s mission, commenting, 

"Together, we will continue powering progress, until we realise my mothers vision of a breast cancer-free world for all."

Dare to dream, folks. And if you have breasts, please learn how to check for signs and symptoms and book a mammogram if you’re eligible. 

We might all be thinking pink this October, but when it comes to breast cancer, talking about it and raising awareness is important every single day of the year. 

Kristina Roach

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Breast cancer free world? The Estée Lauder Companies say yes!