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November 25, 2020

Constantly Creating: An Interview with Digital Artist Hussain Almossawi

Computers are becoming an increasingly powerful asset in the artist’s toolkit, driving creators to higher levels of wonder and creativity.

Casper Magazine caught up with digital artist Hussain Almossawi to chat about his passion for the medium and the experimentation involved in his latest work, Project 365.

Almossawi has been exploring digital art since high school, starting out by designing desktop wallpapers of his favourite NBA and American Football players, and has since gone on to work with some of the world’s biggest sports companies like Nike and Adidas, as well as other major brands like Pepsi and Samsung. At his own Brooklyn-based studio, Mossawi Studios, Almossawi brings together CGI, VFX, and Product Design to create and showcase the best his multidisciplinary team has to offer. When it comes to his creations, Almossawi likes to test a variety of formats until he finds not just a good solution, but a perfect one.

Whether I'm designing a product or creating an animation with VFX, there are many ways to achieve results, but there are also more effective ways of doing so. I like to break down the end result so I can see it in my mind. […] Many times, you just have to tear everything apart and start from scratch because you recognize a better way to do it. That process can be both fun and frustrating.

Even while designing for some of the world’s biggest brands, Almossawi continues to develop his personal art, such as in his latest work, Project 365. Moving outside his comfort zone, Almossawi challenged himself to create a new 3D still frame every day for an entire year. Each still drew on the ‘forces, simulations, and patterns in nature’ and the real world, while also pushing these visuals to ‘break the boundaries of how things would and should look in reality’. The artist ensured that the repetitive task remained fresh and interesting by employing a range of design techniques and technologies in each piece, including experimenting with new methods. Almossawi says he found the approach hugely inspirational:

The whole concept of creating something every day has a lot of benefits. One of those is finding a rhythm in your work and focusing on consistently producing something at a top level. […] [M]y goal was to keep my creativity flowing, all while challenging myself to do things I didn't think were possible and learning new techniques along the way.

The result is a ‘stunning intersection of science, technology, and art’, with the pieces he’s chosen for the final presentation ranging from crystalline fragments and high-tech waves to flowing fabrics and pastel bubble structures. Many of the individual designs inspired Almossawi to take the results further, bringing them to life with motion through careful consideration of lighting, colour changes, and direction. The final products are beautifully abstract and surreal, but many still feel recognisable enough in a way that keeps them grounded and captivating.

The sheer variety of images and videos Almossawi was able to create for this project is a testament to the power of digital art. When asked about where the medium is headed, Almossawi expressed excitement about how easy it’s becoming for new designers to produce stunning visuals.

The most exciting thing to me about the future of digital art is the endless possibilities of what you can do with just a computer these days and how that is evolving. We literally have the whole world at our fingertips. If you can imagine it, you can create it.

With access to the right technology, kids creating digital art from their bedrooms – just like Almassawi used to – can bring even their most speculative ideas to life.

Project 365 is the stunning culmination of experimenting with creative momentum and trying new things. We thank Almossawi for his fascinating insights into the sphere of digital art, and we can’t wait to see where his exploration of techniques and formats takes him next.

If you enjoyed this article, you can explore more digital artwork in our feature on the works of Maxim Zhestkov.

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