Known for their streamline silhouettes, minimalist designs, and monochromatic colourways, ESSE Studios takes pride in their modern approach towards conscious consumption, slow fashion, and sustainability.
Since debuting at this year’s Afterpay Australia Fashion Week, the sustainably savvy fashion brand has achieved a wealth of success. In line with the release of the brand’s latest ‘Edition No.7’ collection, its official second drop, ESSE Studios is appearing in its first ever retail concept store. Partnering with Sydney’s Edit Collection, located in Chatswood Chase, ESSE Studios will be displayed within the premier shopping destination between July 26 and September 18.
Brand founder and lead designer Charlotte Hicks will also be in-store across Saturday, July 30, and Sunday, July 31. Offering her very own ESSE Studios one-to-one styling sessions, Hicks will show customers how they can maximise their wardrobe, all while minimising their impact on the planet. The designer’s free styling sessions will also promote ESSE Studios’ brand ethos of being mindful, sustainable, and consuming consciously.
Considering that ESSE Studios was born from the frustration associated with the level of waste produced by the fashion industry, the ultra-modern ready-to-wear lifestyle brand has opted to release ‘editions’ rather than seasonal collections. Fusing streamline silhouettes with pared-back designs, each piece within ‘Edition No.7’ has been designed with both longevity and versatility in mind, further enhancing the importance of investing in dateless garments with enduring value.
Also believing sustainability to be of great importance is Edit Collection founder Kyle Jonsson. The Sydney-based designer and art director has ensured the retail concept space is a direct reflection of how the Edit Collection values slow fashion and sustainability. From fully recyclable clothes hangers to upcycled marine plastics and post-consumer plastics courtesy of Arch & Hook, the Edit Collection is one of the more eco-friendly pop-ups Australia has been privy to.
Aside from its sustainably friendly fit-out, the Edit Collection also features the newest high-tech digital technology. Boasting it’s very own shoppable change room mirrors with gesture-controlled screens, which create brand immersion and provide a digital assistant to shoot and share selfies, ESSE Studios consumers will be part of a retail experience quite like no other.
The successful retail concept is a partnership between Vicinity Centres, Afterpay, and the Australian Fashion Council. By providing emerging Australian designers with the opportunity to drive sales and engage consumers via a new retail space with interactive technology, the Edit Collection already achieved great success. With beloved Australian designers including Bondi Born, My General Store, and First Nations Fashion + Design having recently appeared in the retail space, this month, ESSE Studios takes the stage as the next brand to debut in the Edit Collection.
Located on Level 1 in Sydney’s Chatswood Chase Shopping Centre, the Edit Collection x ESSE Studios is open to the public from Tuesday July 26 until September 18, 2022.
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