August 23, 2021

FUTURE NOW: Camilla and Marc Forefront Sustainability through Fashion and Art

Meghan Grech
FUTURE NOW: Camilla and Marc Forefront Sustainability through Fashion and Art
The fashion brand showcases their latest collection through the work of Australian creatives in a digital art series exploring nature and longevity.

Australian luxury fashion brand Camilla and Marc are celebrating a hopeful vision of the world through the FUTURE NOW zine and digital art series. Ten Australian artists and groups were selected to produce their own series of works that draw on a deep love for nature and the need to protect it, with their collections compiled through Camilla and Marc’s virtual exhibition until August 25.

All of the artworks feature leisurewear from Camilla and Marc’s limited edition unisex capsule, from dressing models in the clothes to integrating their zips and drawstrings into sculptural works. The new collection uses recycled PET and nylon as well as organic cotton, materials selected specifically for their lesser impact on the environment. The importance of sustainability in the fashion industry was used as the initial inspiration for many of the works in the art series, drawing on the value of clothes that are durable into the future to prevent waste, but the emphasis on longevity goes well beyond what we wear. Camilla and Marc wanted to highlight the enduring relationship between humans and nature, and the way Australians especially are shaped ‘by a strong desire to preserve and sustain the natural environment’.

The exhibitions that make up the FUTURE NOW series use a variety of media, from fashion photography, to sculpture, to digital art. Fashion model Astrid Holler drew on her experience as a freediver in her photoshoot, framing our oceans as a beautiful place of peace and reflection that we risk losing if we continue to destroy marine ecosystems. Photographer Isaac Brown and his ‘muse’, Bridgett Hollitt, produced a more dynamic series of images taken along the shore of Bondi Beach, playing with the idea that ‘super nature is our future’ and that we must be ready to engage with the world around us at its own level. Meanwhile, digital artist Dylan Buzolich created a 3D moving image of Camilla and Marc’s new bomber jacket, exploring how he could replicate different movements from the natural world in his digital model.

FUTURE NOW reminds us that so many parts of our lives, including the clothes we buy, are strongly integrated with the environment around us. The future of our planet will be defined by the decisions we make now, and we cannot underestimate the importance of meaningful actions that shape it for the better.

If you enjoyed this article, check out our guide to the most sustainable knitwear brands from Australia and across the world.

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