Indulge in Nostalgia with Tommy Jeans and Aries' '90s DIY Subculture Collection

Indulge in Nostalgia with Tommy Jeans and Aries' '90s DIY Subculture Collection
Make a Bold Fashion Statement with Tommy Hilfiger x Aries Collection's Edgy Logo-Fueled Denim

Get ready, fashion enthusiasts! Tommy Hilfiger, the popular designer brand owned by PVH Corp, has teamed up with the luxury streetwear brand Aries to bring us the newest addition to their collection family.

The Tommy x Aries collection is a highly anticipated collaboration that offers a modern twist to Tommy's classic aesthetic. With handcrafted and distressed techniques, the collection offers a unique take on classic Tommy codes, featuring 35 pieces of menswear, womenswear, and footwear inspired by TOMMY JEANS’ archives.
This line is not just another fashion collection; rather, a highly sought-after clothing line that's both eco-conscious and sustainable. Through their commitment to sustainability, the collaboration features a curated selection of one-of-a-kind pieces remade by Aries from existing garments, promoting a waste-free approach.

The campaign approach is equally as innovative, featuring raw and authentic aesthetics that highlight the individual elements of each garment, giving a disruptive edge with engaging energy. Everything about this collection, from the physical collection to the campaign, shouts out loud with creativity, quality, and style.

Photographer Angelo Pennetta brings his unique lens to the collaboration and carefully constructs the campaign to create a striking portfolio of images. His lookbook features GRAMMY nominated rapper GloRilla, grime artist Novelist, and Aries family 5EB, Brian Tshabola, Haajar Djouada, Kasper Kapica, Kirbs, Nathan Rosen and Xiao Wang. 

A film by Aries founder and Creative Director Sofia Prantera will be released to complement the campaign featuring an instrumental version of GloRilla’s ‘Unh Unh’ with special verses by Novelist, Kirbs and 5EB as the film smoothly flows with bold visuals that nod to moments in TOMMY JEANS’ hip-hop history.   

Aries is a non-gendered, luxury streetwear brand made in Italy and created in London. Founded by Sofia Prantera, Aries was born out of an ongoing love of trash culture, outsider art, graphics and illustration. The brand reflects Sofia's Saint Martin's background as well as her forensic approach to garment construction, dyeing and printing. Its cultural output takes the form of self-published books, international art shows, exhibitions, experiences and collaborations which range from the cult and collectable to the esoteric.

So buckle up and get ready to experience a collection that redefines modern prep with a sleek, streetwise slant that champions sustainability. Starting March 31, 2023, this line will be available at selected Tommy Jeans stores, and you do not want to miss it!

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Indulge in Nostalgia with Tommy Jeans and Aries' '90s DIY Subculture Collection