Now that our state is slowly but surely recovering, we want to celebrate our local retail heroes who were able to weather the storm and come out on top. This is our Local Heroes series.
Womenswear boutique Bon Emil is one of Melbourne’s best kept gems. Located in the heart of South Melbourne, Bon Emil might be unassuming from the outside, but once you step inside, you’ll soon realise that it has all of the boutique bells and whistles.
What makes any boutique individual is their sense of style, and that’s something that Bon Emil has really honed in on. Their offerings are eclectic yet refined, with the brand stocking an array of women’s clothing, accessories, jewellery, shoes, and fragrances. They’re a boutique that is synonymous with Melbourne’s culture: a melting pot of the best, both locally and globally.
In addition to their sense of style, Bon Emil stays on top of their game, nailing the brief when it comes to ensuring that their clientele are on-trend, all year round. If you peruse their list of designers, you’ll realise that it’s not only extensive, but that they also carry the best available.
Their seasonal rotation is also extremely up-to-date, meaning that shopping at Bon Emil at any time of the year is a good time. Not only do they carry a range of the fashion world’s finest, they do an amazing job of curating their store to ensure that you can walk in and pick yourself out a complete outfit for basically any occasion - whether that’s a co-ord tie-dye tracksuit set to relax in, or an evening cocktail dress paired with a statement necklace.
When it comes to overseas designers, they’ve got renowned brands like Saint Laurent, Anine Bing, and Cecilie Copenhagen. On the local front, they carry a select number of Australia’s top fashion houses, including Dylan Kain and Ena Pelly, well-known for their leather handbags and faux fur coats, respectively.
Even though you could make a habit of shopping Bon Emil’s selection online via their Instagram or their website, you’d definitely be missing out if you didn’t make a visit to their store. The interior is light and airy, like a carefully curated walk-in wardrobe where every single thing you ever needed (or wanted) was perfectly folded or hung, just waiting for you to put it on whenever you please.
So, the next time you’re looking for a one-stop outfit shop, look no further than Bon Emil.
If you liked this article, you may like the previous features in this series on Up There and Incu.
