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December 23, 2020

Local Heroes: Incu, an Aussie Retailer with International Reach

This year, the COVID-19 pandemic hit every industry in an unprecedented way, and retail was certainly no exception.

Now that our state is slowly but surely recovering, we want to celebrate our local retail heroes who were able to weather the storm and come out on top. This is our Local Heroes series.

Incu is a retailer founded in 2002 by twin brothers Brian and Vincent Wu, which, though originally based in Sydney, now has stores in both Melbourne and the Gold Coast, as well as online services – a necessity this year for Melbourne as the city experienced extended lockdowns. The brothers were inspired by their love of travel, international designers, and emerging Australian brands, and the result of their hard work – eighteen years later – is a business with twelve stores across the eastern coast of Australia.

The company’s retail partnerships with French label A.P.C. and New York-based labels Saturdays NYC and rag & bone see them operating seven stores for these brands across Sydney and Melbourne, giving Australian consumers brick-and-mortar access to the brands for the first time. Acting as a conduit for both international and local emerging brands, Incu is a go-to for discovering your new favourite label.

Two of Incu’s Sydney stores only opened this November, with two beautiful boutiques designed by Akin Atelier (who designed the company’s other stores, too). Alongside the new stores come new additions to the brands Incu carries: as well as classic brands like A.P.C., Acne Studios, and rag & bone, shoppers can now browse Dries Van Noten, Casablanca, Comme des Garcons Homme, and Auralee.

We at Casper Magazine love to support Australian brands, and we encourage everyone to give Incu a browse if you encounter one of their stores in the wild. Two of our team members paid a visit to our local store at Melbourne’s QV – check out photos of their beautiful store below!

If you liked this article, you may like our first Local Heroes feature about Up There, a local menswear and sneakers boutique.


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