September 24 – the date of Prada's SS22 Womenswear show – was the day most Milan Fashion Week attendees were anxiously awaiting, and we can't blame them. There were few first times involved in the equation: the first time Miuccia Prada and Raf Simons joined forces on the catwalk, which was a succulent merit of pleasure; the first time Prada staged an IRL show post-pandemic; and the first time that a show was staged simultaneously in two different parts of the world – Milan, at the Deposito of the Fondazione Prada, and at Shanghai’s Bund 1.
It's no longer about a small world — in fashion, or elsewhere … Doing these shows simultaneously demonstrates a new possibility… Community is a vital idea: drawing together people who share ideologies, values, and beliefs.
Seduction, Stripped Down is Prada and Simons' name for the collection. In her notes, Prada explained, ‘We thought of words like elegant—but this feels so old-fashioned. Really, it's about a language of seduction that always leads back to the body. Using these ideas, these references to historical pieces, the collection is an investigation of what they mean today.’
In case you missed it, we love Prada because they have been taking sustainability practices pretty seriously during the last few years. In accordance with the fashion house’s ambition to repurpose furnishings used for their shows, the materials used in the Prada Spring/Summer 2022 Womenswear shows, which were designed by AMO in Milan and Shanghai, will be upcycled, finding a new life after the event. These materials will be donated to META, a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for sale and rent.
In Shanghai, the runway show materials will go to the Dandelion Child Development Center, a non-profit organisation based in Shanghai that recycles materials to build libraries for children in both rural villages and urban areas in need of educational resources.
As for the show itself, it goes without saying that the collection was incredibly sexy; take a look at the best looks from the show and judge yourself. The designers used the sometimes-forgotten intimate wear to create a new idea of daytime sexy, the Prada sexy, and the evening dress code also got a retouch – it was slightly sliced around the knees, but a bow in the back extended to the floor in a look that Simons describes simply as ‘modern’.
Scroll through our gallery of the best looks at Prada’s SS22 show!
If you liked this article, you’ll love our feature on London Fashion Week.