November 4, 2020
Rebellious Luxe: The Modern Cruise with Virgin Voyages
Using a creative collective of interior design firms, including Amsterdam-based firm concrete making their first foray into travel design, Virgin founder Richard Branson is giving cruising an update for a younger, more socially-conscious generation.
Although cruising, like much of the tourism industry, has been struggling as a result of COVID-19, Virgin Voyages is looking to revitalise the industry when it’s ready to open again. They’re completely changing the blueprint of the traditional cruise ship, bringing in features to suit the increasing number of Generation X and Millennial holidaymakers using the open seas to get away. With modern architecture, extravagant interiors, multiple bars and restaurants, a gym, two pools, a 360-degree lookout, and the biggest sunbed in the world, the Scarlet Lady is sure to impress her maiden passengers when she sets sail for the Caribbean in 2021.
The stand-out feature of the ship’s design is the bright running track that loops around the upper deck and over the main pool. As well as providing a stunning visual that accents the ship in Virgin’s signature red, the track is the perfect place to build up some speed on your morning run, or to simply stroll around while admiring the beautiful seas that surround you. The emphasis on wellness doesn’t end there, with an athletic club full of sports and training equipment, as well as group fitness classes built into your cruise fare. According to Virgin, your time aboard will be the perfect opportunity to get your dose of ‘Vitamin Sea’.
Virgin are also leading us into the future of cruising through the ship’s operation. Rather than the usual buffets, the Scarlet Lady is full of first-class restaurants accessible whenever you feel like eating, and all voyages are adults-only to ensure you can either enjoy the serenity, or party to your heart’s content. The company is also committed to making cruising more sustainable. As part of the Cruise Lines International Association’s goal to reduce the cruising industry’s carbon emissions by 40 per cent, Virgin’s cruise liners are aiming to be the first carbon-neutral ships in the world, with carbon offsets and state-of-the-art power-saving rooms. They’re also funding research into carbon-neutral fuel alternatives and have banned single-use plastics on board. Virgin know what modern travellers care about, and they’re setting the standard for all cruise ships.
The Scarlet Lady is a beautiful ship, but appearances are only the surface of how Virgin Voyages are redefining the cruise holiday. It’s about to be a fresh new era for cruising, and Virgin Voyages have already got the Casper team dreaming about kicking our feet up in front of the beautiful blue sea.
If you’re as excited as us to be getting away once we’re allowed to visit the world again, check out our feature on 2020 Travel Essentials.