With the growing popularity of Korean cultural industries in film and pop music, as well as the now-familiar use of livestreaming technologies bringing all catwalks to a global audience, their comfortable yet luxurious styles have drawn international attention.
Over forty brands showcased their collections, with many practical designs and clever uses of colour. The week opened with Miss Gee Collection’s sailor-inspired looks, full of navy blues, whites, and reds, and on Tuesday, DOUCAN brought us stunning, midi-length dresses covered in intricate black and white artworks.
SFW is also committed to helping upcoming designers progress in the industry with their Generation Next showcase, which featured nine independent brands that are all less than five years old to bring attention to their unique ideas.
This year, menswear brand MANOD caught our eye, presenting bold monochromes mixed with the occasionally thought-provoking print.
The Big Four Fashion Weeks of September set a high bar, but Seoul Fashion Week, alongside Tokyo’s Rakuten Fashion Week from mid-October, are maintaining the powerful momentum of the 2021 Spring/Summer fashion season.
If you liked this article, check out our feature on Ratuken Fashion Week Tokyo.
