April 21, 2021
Sustainability Spotlight: Australian Fashion Brand A.BCH
Founded in 2017 by Courtney Holm, A.BCH is a Melbourne-based clothing label that lives and breathes sustainable and ethical practice. Every aspect of their design and production is tailored towards circular materials and preventing exploitation, producing timeless outfits you can wear while knowing exactly what your choices are supporting.
As per the principles of circular economy, which Casper Magazine explored earlier this month, A.BCH is committed to minimising waste in many different ways. The Care, Repair, Wear program helps you extend the life of your garments, providing a care guide to help you keep each piece in top condition and offering free repairs for items that do start to deteriorate. Pieces by A.BCH are also designed so that when you no longer want them, everything from the cloth and buttons to the labels and interlining can be reused in some way. A.BCH’s dedicated recycling program means you can send your old clothes back to them, where they will be repaired and sold second-hand, upcycled into new products, or even broken down into new thread. For something more personal, though, many of A.BCH’s shirts are biodegradable, meaning you can use them in your own compost bin and use your beautiful clothes to create your beautiful garden!
A.BCH is also committed to creating an ethical fashion future in the sources of their materials and the treatment of their workers. As much of their new materials as possible is recycled from older garments, and any raw materials they do rely on are carefully considered for the impact they have on the environment and animals they are sourced from. The brand also does intense research to ensure they work with suppliers with carbon neutral factories and who provide fair wages and working conditions to their employees. The brand is also incredibly transparent, publishing extensive details about their practices and supply chain so that customers can make fully informed decisions, particularly in situations where the ethical solutions are less clear cut, such as in the use of wool.
There are so many layers to the way A.BCH ensure that their practice is sustainable and ethical, all of which come together in a system designed for a better future. Their openness about their approach and commitment to finding ways to do better is incredibly admirable, and we can’t wait to see where this relatively new brand progresses next.
If you liked this feature, check out our previous sustainability spotlight on New Zealand brand ReCreate.