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June 16, 2022

The Secret Launches World-First Prescription Skincare Refillable Packaging

Belen Arce
The Secret Launches World-First Prescription Skincare Refillable Packaging
Another BIG step for the beauty industry!

What do we love more than skincare? Brands that are conscious of the environment and who are always looking to improve their way of operating, fighting their battles in a world where climate change is not near its end.

The Secret Skincare is Australia’s first prescription skincare company, developed by cosmetic doctors Dr Clara Hurst and Dr Deb Cohen-Jones in late 2019. The Secret is suitable for everyday use and has been formulated to help patients with even their most challenging skin conditions.

Our commitment to reinvent the prescription skincare space with accessibility and simplicity for the everyday individual also translates to our new packaging where the process to receive and refill it is simple, too.

– CO-FOUNDER DR DEB COHEN-JONES.

What makes The Secret so unique is that each product is hand-made individually to order, using only fresh and pure active ingredients that will help you achieve clinically proven and visible results. The Secret is available on prescription only; to get your tailored skincare routine, you only have to head to thesecretskincare.com and complete an easy medical questionnaire.

All products available at The Secret are sulphate, paraben- and fragrance-free, vegan, and not tested on animals. If you’ve heard about The Secret before, it’s probably due to the efficacy of its formulations, which are made to tackle some of the most challenging recurring skin issues like acne, pigmentation, melasma, and ageing.

When we first started working on The Secret we knew we wanted to do things right from the very beginning, investing heavily in perfecting formulas and considering sustainability in each and every step, including minimalist regimes and packaging.

– CO-FOUNDER DR CLARA HURST.

The launch of the refillable range brings a new look to The Secret’s packaging and ensures it leads the way in tackling sustainability issues in the beauty industry.

All packaging at The Secret is reusable, recyclable, or biodegradable, and waste continues to be minimised with products that are not only made to order but are longer lasting because of improved sizing and airless dosage dispensing. Hence, they remain active for the optimum time frame.

While the outer vessels housing the refillable pod have been designed to keep, they can also be recycled. The refill pod is also fully recyclable and can be sent back to The Secret (six pods results in one free product) or recycled at home or a TerraCycle location.

With more big brands launching refillable products, The Secret hopes it can be part of the change to greater sustainability in the beauty industry.

'We speak a lot about the journey, specifically, the patient journey which starts at our website with the skin quiz through to the goal of glowing skin, now we’re taking a different journey, launching refillable packaging which means less waste without sacrificing the efficacy of our formulations,' says Hurst.

'It’s essential to us that the footprint we leave behind is a positive one, not only on the skin of our patients but on the planet, sustainability remains one of our core values, and we’re proud to offer our patients a solution that minimises product wastage and usage confusion while providing optimum skin health results,' says Cohen-Jones.

The Secret Refillable Range

Some of the new brand look and features include:

  • Sustainable refills
  • Recyclable packaging
  • Airless dispensable packaging to keep actives as potent as possible and keep bacteria out
  • Smaller-sized packaging to prevent product wastage

The Secret’s 17 products have been streamlined into three core vessels, each offering a refillable pod.

  • The 50ml vessels hold all-day elixirs and night creams.
  • The 30ml vessels hold all treatment creams.
  • The 15ml vessels hold all eye treatments.

The Secret Refillable range is available from today, 17th June 2022, at http://www.thesecretskincare.com.

If you liked this article, you might like our feature about the basics of skincare with Biologi’s dermal specialist, Lucy Macdougald.

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