In The Roundhouse is a gorgeous tableware brand that produces unique, vibrant pieces like no other. With a range of colourways, themes, and shapes, the company has something for every setting, giving character to dinners everywhere.
Our EIC, Maria, spoke with Alyce Tran, co-founder of In The Roundhouse, about their new collaboration. Our attention was captured by the bold and colourful designs in the unique collections, and we wanted to know more about them and find out some pro tips on tablescaping from someone in the know!
In a nutshell, I started my career as a lawyer. I worked as a judge's associate upon graduating law school and then at two big law firms, Allens and Mallesons, and then landed at a boutique law firm, where I quite enjoyed the work and the hours weren't as gruelling. That was where I turned more attention to my first side hustle, The Daily Edited (TDE), which I was excited to be able to exit last year. I then thought I might relax a bit, work fewer hours, and focus on In The Roundhouse, which I am, in part, but I am also now working part-time as a brand strategist for LTK (formerly rewardStyle), which is the world's largest influencer marketing platform, as well as consulting on some interesting projects in the consumer space. I think I am the ultimate slashie!
We felt there was a bit of a gap in the market with accessibly priced, well designed tabletop items with a real point of difference. At the time, I was putting together a lot of events and did find it difficult to find unique products to really set my tablescapes apart, so the business just made sense.
We see a lot of events where Rum Cake artwork is paired with our plates, so, again, it made sense to reach out to them to see if they would like to do something together.
I often try to draw or create something myself and, if I find the work that I produce is a bit lacklustre, I immediately think, who can I collaborate with to get my vision across? I look at trends generally in fashion and think about how they can be translated to the product vertical we are in. So, for example, our cosmic gradient plates were inspired by the blur Loewe print!
For sure; there is no point in making something that might be able to be purchased from another retailer/brand, so we are always thinking about how to differentiate!
The Italian Words set has long been a favourite of everyone.
I love a pasta or a roast!
Oh, this is so hard – at the moment, it is our bold colour collection.
I just like to be with my friends and family; as I am so "on" all the time with work, I think hosting an ultimate dinner guest would be quite stressful (or could an ultimate dinner guest be like a celebrity chef so they do all the cooking?).
There are more coming – stay tuned!
Our thanks to Alyce Tran for talking to us about In The Roundhouse!
If you liked this article, you might like our feature about the mismatched dinnerware trend.