February 10, 2023

Viva Magenta: Pantone’s Colour of the Year 2023

Viva Magenta: Pantone’s Colour of the Year 2023
The internet is loving Pantone's Viva Magenta – but what's the meaning behind it?

According to the colourful folks at Pantone, it's all about balance this year, and as Casper Magazine's chief editor, I can totally understand that! More specifically, we're becoming more and more appreciative of nature as we balance our digital and physical lives. With movements around climate change, sustainability, and land protection, the Colour of the Year 2023 acknowledges our gravitational pull towards natural colours.

This year, Pantone also noticed an innate appreciation for nature reflected in countless lifestyle trends, including incorporating more plants, flowers, and living walls in homes and commercial spaces. These trends are also used to create calming outdoor spaces, and by combining soft furnishings and bold splashes of magenta crimson tones indoors, we are adding warmth and texture alongside the greenery.

The trend of living more purposefully encompasses travel, playing sports, and being outside, which has become particularly important after pausing these activities during the pandemic. The warmth of Viva Magenta encapsulates all of that, while its boldness serves as inspiration to be more bold ourselves.

So, what does the colour psychology behind Viva Magenta actually mean?

With its organic origins coming from the cochineal beetle, 2023's colour of the year blends richness, warmth, and strength, encouraging creativity and an openness to the digital world. The raw power of Viva Magenta inspires us to express ourselves in new ways.

Red is a powerful colour that celebrates life, power, and strength. Pantone describes Viva Magenta as a bold, crimson red with fun undertones. There's a rebellious edge, but it's also soft and delicate. It's an expression of fierce grace that inspires us to show up with confidence and humanity. The Colour of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.

How to wear Viva Magenta

Feeling powerful? Wear the Colour of the Year as a full-on statement, or shake up an outfit with a favourite accessory. Are you into the monochromatic trend? Don't be afraid to mix it up with other pinks.

Viva Magenta is a red that strikes a fine balance between warm and cool tones. Its delicate tone makes it one of the easiest colours to wear against any skin tone, while the fun, celebratory element to it makes it incredibly versatile. Wear it on lips, cheeks, and nails, or even in your hair; it flatters everyone, regardless of gender or age.

Home and interiors: Viva Magenta!

You can certainly harness the full impact of this vibrant colour as an extravagant velvet sofa, a boho chic rug, or perhaps as a painted feature wall for those feeling especially daring and creative.

A little understated, more subdued magenta can add a little intrigue and fun to a space; think silk and satin cushions or glass light fixtures and ornaments. You can even do an abstract canvas or a retro poster to accent the space.

However you incorporate it into your home, wardrobe, or life, Pantone Viva Magenta 18-1750 is packed with drama!

Looking for inspiration? Take a look at our Viva Magenta edit.

Viva magenta product recommendations

  1. RED Valentino double-breasted blazer jacket
  2. Cariuma x Pantone Viva Magenta/Off-White sneakers
  3. Love Moschino bow-detail satin satchel bag
  4. M.A.C Cosmetics Glow Play Blush
  5. Pat McGrath Labs Devine Rose Luxe Quad: Eternal Eden
  6. Feliz Cassia Magenta Cushion
  7. St James Whitting Tiger Lily rug
  8. Ligne Blanche x Andy Warhol plate Marilyn Pink
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Viva Magenta: Pantone’s Colour of the Year 2023