October 12, 2021

We Wear Australian: Supporting Aussie Brands in Times of COVID

For the second year in a row, the We Wear Australian initiative is back to keep supporting local designers in these unstable times amidst the COVID-19 pandemic.

#WeWearAustralian supports the industry in its entirety – from designers to manufacturers, both of whom feel the continuing and increasing impact of the pandemic with the extended retail closures and lockdowns across many areas in our country. Whether these labels design, manufacture, or operate onshore, they are all creating jobs and maintaining Australia’s highly regarded reputation within the global fashion market.

The Australian fashion industry has never experienced tougher times, but we are a creative and resilient industry. By uniting and putting a spotlight on the industry impact and response, we can support each other and contribute to the rebuild of Australia.


After the incredible reception of 2020’s edition, the committee behind this movement has decided this year to put local fashion again on the stage with a small tweak: They have joined forces with charitable organisation Thread Together to drive a more significant impact on social and community engagement while rescuing clothes from landfills and redirecting to people in need. With this unique collaboration, Thread Together and Showroom-X believe in restoring dignity and hope for men, women, and children who are going through a difficult time by providing the opportunity to choose a complete wardrobe of new clothes.

I was so moved by the participation in the #WeWearAustralian movement in 2020. It helped Showroom-X realise a dream we have for a collaborative fashion industry here in Australia. I am so proud that within 12 months of launching Showroom-X, we can again launch this charitable initiative to support those in Australia who need it the most.


The initiative will end this Saturday, October 16; still, you have time to support #WeWearAustralian by buying from one of the participants. Currently, 165 brands are taking part, and, yes, there’s something for everyone, from basic staples, denim pieces, and summer accessories to athleisure goodies, beautiful jewellery, and even natural perfumes. 

Here are some of the brands you can choose from, but feel free to browse through all of them here and pick the one that best matches you. Remember that by buying Australian pieces, you are helping one of the industries that needs your love these days.

Brand participants and their offerings

Lee Mathews – 50% selected items

Matteau – 30% swimwear & apparel with the code ENDOFSEASON30 

AJE – With every purchase until 16Th October, you can win a $1000 AJE wardrobe

Mara & Mine – 30% off the whole collection

VAHY – 20% 50mL perfumes with the code WeWearAustralian

PAPINELLE – 15% new arrivals with the code WWA15

DK Active – $15 off first order with the code NICETOMEETYOU

Showroom-X – From every $300 spent, a $50 credit will be deducted at checkout 

Manning Cartel – 20% sitewide

Bassike – Generously donated to Thread Together 

If you liked this article, check our latest feature on The Refill Revolution here.

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