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April 21, 2022

White Story: Melbourne's Fashion Label to Know

Milla Maria
White Story: Melbourne's Fashion Label to Know
Luxury design and tailoring are hallmarks of the Australian label, known for its effortless, versatile, and striking pieces that have become wardrobe staples.

There's something to be said about a beautifully well-tailored garment, and there's no denying that instantly drew me to Melbourne-based brand White Story. The thing that makes the brand stand out is it's approach to key everyday luxe pieces, which are designed with a strong sense of style and tailoring, and which are made from the highest quality fabrics to accomplish elegant forever pieces.

Fiona Myer, the label's founder, developed the brand as an alternative to fast fashion, allowing every piece within the collections to remain timeless, classic, and transitional. Each collection adheres to a distinct design aesthetic that speaks to the brand's philosophy of simplicity and elegance.

I do love a white shirt and so it's no surprise my favourite piece is the classic yet quintessential white shirt. With much attention to detail, the white shirt is at the very essence of the brand's story, and as fashionistas will tell you, every timeless wardrobe should have a perfectly tailored white shirt among its essential pieces.

The Melbourne-based fashion label is made by a team of local pattern makers and seamstresses and, additionally, the brand is committed to reducing its environmental footprint by continually upgrading its environmental practices.


I wanted to create a brand that is distinguished by its design for philosophy for authenticity and season-less pieces. It is about a new way of dressing through versatile pieces for every occasion and that can be worn through every chapter of our lives. I believe everyone has a story that is truly unique and deserves to be shared, so join us on this journey as our story is told and each chapter unfolds.
- FIONA MYER, FOUNDER AND CREATIVE DIRECTOR.

Here are my picks for this season's White Story essentials.

Glennys X Shirt - White Cotton

Alisia Dress - Caramel

Alessio Jacket - White

Christopher Blazer & Chloe Pant - Duck Egg

emma X Pant - Icelandic

For more White Story Collections, follow @white__story.

For more fashion tips, check out our article on how to find your perfect blazer.

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