There's something to be said about a beautifully well-tailored garment, and there's no denying that instantly drew me to Melbourne-based brand White Story. The thing that makes the brand stand out is it's approach to key everyday luxe pieces, which are designed with a strong sense of style and tailoring, and which are made from the highest quality fabrics to accomplish elegant forever pieces.
Fiona Myer, the label's founder, developed the brand as an alternative to fast fashion, allowing every piece within the collections to remain timeless, classic, and transitional. Each collection adheres to a distinct design aesthetic that speaks to the brand's philosophy of simplicity and elegance.
I do love a white shirt and so it's no surprise my favourite piece is the classic yet quintessential white shirt. With much attention to detail, the white shirt is at the very essence of the brand's story, and as fashionistas will tell you, every timeless wardrobe should have a perfectly tailored white shirt among its essential pieces.
The Melbourne-based fashion label is made by a team of local pattern makers and seamstresses and, additionally, the brand is committed to reducing its environmental footprint by continually upgrading its environmental practices.
I wanted to create a brand that is distinguished by its design for philosophy for authenticity and season-less pieces. It is about a new way of dressing through versatile pieces for every occasion and that can be worn through every chapter of our lives. I believe everyone has a story that is truly unique and deserves to be shared, so join us on this journey as our story is told and each chapter unfolds.
Here are my picks for this season's White Story essentials.
For more White Story Collections, follow @white__story.
For more fashion tips, check out our article on how to find your perfect blazer.
On Thursday 12 May 2022, the Powerhouse staged Iordanes Spyridon Gogos’ (ISG) highly anticipated runway show for Afterpay Australian Fashion Week (AAFW) 2022.