In a world that never stops spinning, friendships have quietly taken a hit. We pencil people in, reschedule, send rushed "thinking of you" texts between meetings — and somewhere between the likes, comments, and unread DMs, a vital tether to each other begins to fray.
Once upon a time, friendship was effortless. It meant sitting on a porch with no agenda, lingering over coffee without checking the time, or wandering aimlessly through a park just to "be." There was comfort in shared silence. Presence was the language.
Today, that luxury often feels foreign. Psychologist Dr. Marisa G. Franco, author of Platonic: How the Science of Attachment Can Help You Make—and Keep—Friends, notes, "Friendship doesn't thrive in the margins of life. It needs to be intentionally prioritised, not squeezed into the leftover spaces."
Similarly, Dr. Vivek Murthy, former U.S. Surgeon General and author of Together: The Healing Power of Human Connection in a Sometimes Lonely World, reminds us that "loneliness is more pervasive now than ever" — a paradox in an era of hyperconnectivity.
Scrolling through endless social media feeds can give the illusion of closeness, but it rarely nourishes the soul. Real friendships — the kind that steady us, ground us, and weave warmth into our everyday lives — require more than a heart emoji or a fleeting reply.
The Art of Doing Nothing Together
In the whirlwind of modern life, maybe the answer isn’t grand gestures or meticulously planned catch-ups.
Maybe it's returning to the simple — the overlooked art of doing nothing together.
It’s dropping by a friend’s house with no agenda.
It’s working side-by-side in companionable silence.
It’s sharing space without feeling the need to perform, entertain, or update.
In these moments of "nothingness," friendships breathe. They expand, relax, and deepen.
Small Ways to Sustain Friendships in a Busy World
- Schedule "Low-Effort" Hangouts: Not every meet-up has to be an event. Suggest a 'come as you are' coffee date, a shared work session, or a casual walk without a set route.
- Embrace the Micro-Check-In: A quick "Saw this and thought of you" text can reignite the thread of connection without feeling forced.
- Normalise Silence: Friendships don’t require constant entertainment. Get comfortable with quiet moments — they often say more than words.
- Set Recurring "Friendship Dates": Weekly or monthly standing dates (even if they’re simple) protect your relationships from being sidelined by the busyness of life.
- Audit Your Digital Consumption: Notice when scrolling is replacing real interaction — and gently shift back toward more meaningful exchanges.
As Dr. Franco reminds us, "We build friendship by simply showing up — again and again."
In a century obsessed with productivity, perhaps the greatest act of love is sharing your time without an agenda, simply letting your friend be.
Want to dive deeper?
Explore the powerful insights behind this article with Platonic by Dr. Marisa G. Franco and Together by Dr. Vivek Murthy. Both books offer a profound look into the essential role of friendship and human connection in our modern lives.