Experience Absolute Freedom: Prada's SS 2024 Menswear Collection Redefines Conventional Tailoring with Fluid Architecture
Prada's Spring/Summer 2024 menswear collection breaks free from traditional rigid tailoring with an emphasis on fluidity and freedom of the body. The collection reimagines the construction of garments through the foundation of the shirt, creating a paradox between silhouette and materiality. Lightness and softness are infused into every aspect of dress, resulting in a fluctuating rapport between the body and its clothes. The collection challenges the idea of purpose and function, incorporating three-dimensional decorations and alienating utilitarian pockets. Ultimately, the concept of fluidity is represented through the show space, forming an ever-shifting enfilade that echoes the dynamic movement of humanity.
There is a presence through absence - silhouettes borrow their lines from masculine suiting, but their structure contradicts with an intrinsic flexibility.