GANNI Spring/Summer 2024: A Visionary Collection Blending Gardening Granny Punk and Sustainable Chic
GANNI's Sustainable Revolution merges Art, Technology, and Scandinavian Coolness!


In a groundbreaking collaboration merging art and technology, GANNI has unleashed an extraordinary Spring/Summer collection that defies convention and embraces a thoughtfully rebellious spirit. This season, GANNI's ever-evolving universe draws inspiration from the whimsical world of "gardening granny punk," where frills meet outdoor ruggedness, resulting in an aesthetic that is as unexpected as it is captivating.

At the heart of this remarkable collection lies a brand-new GANNI silhouette—the ruched dress. This versatile piece embraces the body with delicate ruching before cascading into a flirty hemline, making it a must-have addition to any fashion aficionado's wardrobe. With a variety of fabric choices and textures, be prepared to indulge in a sartorial journey that will leave you spellbound.

But let's talk about sequins, shall we? GANNI has taken sustainability to new heights by crafting shimmering clusters of sequins from Algreen—an ingenious material derived from seaweed and agricultural waste, ensuring that your glamorous moments on the dance floor come guilt-free. It's time to shine bright like the eco-warrior star you are!

Speaking of sustainability, GANNI has made an unwavering commitment to reducing its carbon footprint. Through the Fabrics of The Future program, GANNI utilises pioneering start-ups and materials to pave the way for a more conscious and responsible fashion future. By infusing innovation into every stitch, GANNI aims to achieve a remarkable 50% absolute carbon reduction by 2027—a vision that is as bold as it is commendable.

Now, let's dive into the captivating details of this collection. Sleek tailoring takes center stage, with accentuated waistlines and fitted shoulders exuding an air of elegance and sophistication. Jackets boast origami-like cut lines, adding an avant-garde touch to traditional suiting checks. Prepare to make a statement as you strut your stuff in these architectural masterpieces.

But that's not all—GANNI has reimagined the concept of leather alternatives, infusing it with their signature edgy aesthetic. Western-inspired cowboy boots add a touch of rebellious flair to any outfit, while bikers exude an effortless coolness that will make heads turn. And let's not forget about the slouchy knee-high boots and updated Mary Janes featuring intricate stitching—a playful twist on timeless classics that will leave you feeling fashionably empowered.

"Everything clicked into place when we met the incredible AI artist Cecilie Waagner Falkenstrøm, who has this thoughtful, philosophical take on AI. We worked with Cecilie to create a GANNI AI for the show. We wanted the spirit of the AI to be embodied by a physical form, something natural - my first thought was trees – they are such a symbol of hope and life. We’ve also been spending more time this season with Paloma Elsesser, who we are working with on a capsule that speaks to the joy of feeling confident in your own self and embracing self expression. The more I get to know Paloma, the more she becomes the girl of my dreams. A true voice of change in an industry that is playing catch up. We are also debuting projects with New Balance and Ace & Tate on the runway. I have literally run out of ways to express in words how much collaboration means to me. Internally our team is unbelievably strong, premier league. And the wider GANNI community is... it’s everything.”

– Ditte Reffstrup, Creative Director, GANNI

Of course, we can't talk about GANNI without mentioning their iconic Bou Bag. This season, the Bou Bag returns, captivating us with its charm and versatility, now available in a mini size that packs a punch. It's the perfect accessory to accompany you on your fashion adventures, effortlessly embodying the essence of GANNI's universe.

Ultimately, this Spring/Summer collection is a testament to GANNI's unwavering dedication to their roots in Copenhagen. The city and its vibrant energy are intricately woven into the fabric of this collection, creating a symbiotic relationship that exudes confidence, innovation, and a distinct sense of Scandinavian coolness.

In a world where fashion often grapples with its environmental impact, GANNI emerges as a beacon of hope, pushing the boundaries of what is possible while inspiring others to follow suit. With their AI-driven show concept, developed in collaboration with acclaimed AI artist Cecilie Waagner Falkenstrøm, GANNI presents a collection that not only captivates with its daring designs but also promotes sustainability and innovation. This unique partnership between GANNI and Falkenstrøm challenges us to embrace change, celebrate individuality, and engage in a fashion revolution that is both intelligent and edgy.

So, dear fashion enthusiasts, get ready to embark on a journey that defies expectations and stimulates the senses. GANNI invites you to be part of a movement that dares to reimagine fashion, paving the way for a future where style and sustainability go hand in hand. It's time to embrace the rebellious spirit within you and become an advocate for change—one impeccably stylish step at a time.

Continue scrolling to view the complete collection.

Source: GANNI


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GANNI Spring/Summer 2024: A Visionary Collection Blending Gardening Granny Punk and Sustainable Chic