When it comes to entrepreneurs who make a lasting impact, few names shine as bright as Kendall Jenner's. The multi-talented celebrity and model is now stepping into the world of spirits with her latest creation: 818 Tequila. And trust us, it's not just any tequila; it's a celebration of tradition, luxury, and sustainability all in one bottle.
A Taste of Elegance
818 Tequila offers a range of flavours that cater to the most discerning palates. The 818 Tequila Blanco is an ultra-smooth blend with a bright and crisp citrus finish, boasting notes of almond, key lime pie, and toasted coconut. This masterpiece rests in French oak barrels for three weeks, allowing the flavours to harmonise and mature. For those who prefer a bolder, more mature taste, the 818 Tequila Reposado is a must-try. Aged in a blend of oak barrels for three months, it delivers a smooth caramel finish, with prominent notes of cooked agave and pecan pie.
If you're seeking the pinnacle of tequila craftsmanship, look no further than the 818 Tequila Añejo. Aged for over a year in oak barrels, it boasts a deep and complex flavour profile, featuring notes of orange peel, chocolate, and toffee.
And then, there's the crowning jewel of the 818 line: The Eight Reserve. This masterpiece is a masterful blend of Añejos aged up to eight years in French and American barrels. It's presented in a hand-crafted ceramic decanter, designed for the ultimate tequila enjoyment.
Crafted with Tradition and Modernity
What sets 818 Tequila apart isn't just its exquisite taste but also the dedication to traditional practices with a modern twist. The agave plants are harvested at their peak maturity, slow-cooked in traditional ovens for 30 hours, and undergo natural fermentation before distillation in alembic copper pot stills. This meticulous process is followed by ageing in American and French oak barrels, resulting in an exceptional tequila that has garnered over 43 international tasting awards since its debut.
“We want to keep as classic a profile as possible, this was very important for our team, Kendall included. We’re celebrating the tradition of this centuries old industry and doing something really special for the heritage of Mexico. Tequila is such a huge part of our festivities and sharing our better moments as people, as family, as friends. 818 now offers the world that.”Director of Tequila Operations, David Yan Gonzalez.
Sustainable Spirits for a Better Future
Kendall Jenner founded 818 Tequila with sustainability at its core. From agave cultivation to bottle production and labeling, 818 Tequila is redefining the landscape of sustainable tequila practices. Their distillery operates on biomass and solar power to reduce carbon emissions, bottles are made with recycled glass, and paper products are certified by the Forest Stewardship Council. In March 2023, 818 proudly joined the B Corporation™ community, reaffirming their commitment to environmental responsibility.
A Drink That Unites
For Kendall Jenner and the 818 team, tequila is more than just a spirit; it's a symbol of togetherness and celebration.
“We are thrilled to be launching 818 Tequila in Australia and we hope that 818 will find success here as it has all over the world. 818 is all about a sense of community and bringing people together, and we think our ethos aligns perfectly with the Australian consumer.” – 818 Founder, Kendall Jenner.
Cheers to the Future
The wait is finally over, and the moment we've all been manifesting has arrived. 818 Tequila is now exclusively available for purchase, starting at $100 RRP, at select Liquorland and First Choice Liquor Market stores. Get ready to raise your glasses, celebrate tradition, and embrace sustainability with Kendall Jenner's 818 Tequila.
This summer, make 818 Tequila the drink of your choice and savour the taste of lux and responsibility in every sip.
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