Welcome back to "Staying Alive & Rich" with your host Maria Ugrinovski. In this second part of the podcast, we continue our conversation with Roz Kaldor-Aroni, the founder and owner of Elato, an all-natural ice cream business. Roz shares with us her process of creating unique and delicious ice cream flavors that stand out in a crowded market. She also discusses the importance of using chemical-free ingredients and the impact it has on her customers' health and well-being.
Maria and Roz delve deeper into the science behind creating these unique flavors, from the use of natural extracts to the careful balance of ingredients. They discuss the challenges of experimentation and how to balance creativity with consistency. In addition, Roz shares her insights into the design process behind the packaging of her ice cream products. From the color choices to the logo design, Roz reveals how she creates a cohesive and attractive brand that stands out on the shelves.
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