Surrealism Unleashed: TOILETPAPER's Captivating Exhibition 'RUN AS SLOW AS YOU CAN' Takes India by Storm
An Immersive Journey Through TOILETPAPER's Hyperrealist Universe

In the realm of contemporary art, there are creators who push boundaries and redefine the limits of imagination. Enter TOILETPAPER, the visionary creative studio and image-based magazine that has taken the art world by storm with their largest exhibition to date: 'RUN AS SLOW AS YOU CAN.' Prepare to be transported into a universe where reality and absurdity intertwine, as TOILETPAPER invites you to explore the depths of a surreal and oversaturated world.

Led by the enigmatic duo of Italian artist extraordinaire Maurizio Cattelan and the brilliant photographer Pierpaolo Ferrari, TOILETPAPER has become synonymous with their hyperrealist installations and mind-bending imagery. Their unique vision is a captivating blend of pop-culture references and thought-provoking visuals that challenge our perception of modern existence.

Curated by the esteemed Mafalda Millies and Roya Sachs of TRIADIC, with the impeccable Elizabeth Edelman serving as the executive producer, 'RUN AS SLOW AS YOU CAN' promises an extraordinary journey through four distinct chapters. Brace yourself for an experience that will make you question the very fabric of your reality, all while leaving you in awe of the sheer creativity on display.

As you enter Chapter 1, appropriately titled 'Take a Left, Right?,' you'll find yourself navigating through a mesmerizing maze of photomontages that ignite your senses. Desire, repulsion, irony, and gluttony compete for your attention, in a whimsical battle that challenges you to make choices and navigate through this immersive wonderland.


Prepare to have your perceptions shattered as you ascend to the second floor, delving into Chapter 2: 'Is There Room in the Sky?' Here, optical illusions distort your sense of space and time, plunging you into the depths of your own subconscious. Surrender to the mind-bending visuals and let your imagination soar.


In Chapter 3, aptly named 'A House Is a Building That People Live In,' TOILETPAPER disrupts the very notion of an ideal home. Brace yourself for deliberate misalignments that will leave you questioning the purpose of everyday objects. Picture a roofless house and a swimming pool filled with bananas - these topsy-turvy arrangements challenge conventional expectations and beckon you to explore the uncharted territories of functionality and meaning.


And finally, as you step into 'The Control Room,' the culminating chapter of this mesmerising exhibition, you'll find yourself immersed in a monochromatic space reminiscent of the iconic aesthetic of filmmaker David Lynch. This sacred space showcases archival objects, images, and works from TOILETPAPER's headquarters in Milan, providing a deeper conceptual understanding of the extraordinary journey thus far.


TOILETPAPER's 'RUN AS SLOW AS YOU CAN' exhibition is an unprecedented experience that offers more than meets the eye. It invites you to become an active participant in the surreal world it presents, urging you to ponder your place in the ever-evolving tapestry of contemporary society. How slowly can you run and navigate through this captivating realm? Embark on this thought-provoking adventure at the Nita Mukesh Ambani Centre and prepare to be captivated by the sheer brilliance of TOILETPAPER's artistic expression.

Running until October 22, 2023, 'Run As Slow As You Can'


Maria Ugrinovski

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Surrealism Unleashed: TOILETPAPER's Captivating Exhibition 'RUN AS SLOW AS YOU CAN' Takes India by Storm