Sustainable fashion is no longer an afterthought; it's the new normal. The latest approach gaining popularity in the industry is Slow Fashion - an ethical and sustainable way of creating clothing that prioritises quality over quantity. Slow Fashion encourages us to invest in timeless pieces made with natural and recycled materials that are gentle on the environment, while supporting brands that prioritise ethics in their production practices.
In days gone by, clothes were crafted from the finest materials and were made to last a lifetime. These cherished garments were passed down from generation to generation, each wearer adding their own story to the fabric. It's a tradition that still exists today, as seen in the many designer brands that are leading the charge towards responsible and transparent production. From Fendi to Stella McCartney, designers are introducing innovative technologies like QR codes and other traceability methods to track how garments are made, ensuring transparency within the fashion industry.
While luxury brands are at the forefront of this shift, Slow Fashion isn't just for those with deep pockets. Many mainstream brands like Levi's, Nike, and Superdry are also embracing this movement and transitioning towards a more transparent and eco-friendly approach. By choosing to invest in enduring pieces that stand the test of time, we can all do our part to reduce waste and carbon footprint and create a better future for ourselves and the planet.
So what does it mean to embrace Slow Fashion? It's about being mindful of the impact of our choices, consciously selecting fabrics and materials that leave a gentle footprint on the environment. Sustainable and natural fabrics like cotton, wool, and cashmere, or even alternative materials like recycled polyester made from discarded plastic bottles, allow us to take responsibility for our fashion choices without compromising on style. Slow Fashion encourages us to invest in pieces that will last a lifetime, rather than disposable trends that are quickly discarded.
As conscientious buyers, it's important to take an active interest in the manufacturing process of our garments. By seeking transparency within the fashion industry, we can ensure that our purchases do not contribute to harming people and the planet. Slow Fashion is not just a trend; it's a movement that reflects our personal style and values, creating a wardrobe that stands the test of time. Let's all embrace Slow Fashion and elevate our wardrobes with pieces that not only look good but also make us feel good about our choices.
Although there's still more that needs improvement in the business of fashion, we can all do our part in helping brands evolve and adapt.
Here are a few ways you can make a difference:
Embracing slow fashion allows us to make a statement that aligns with our values. It empowers us to be fashion-forward without compromising our planet or the welfare of others. So let's celebrate the art of clothes making, choose quality over quantity, and embrace style that stands the test of time. Remember, true luxury is not just about what we wear but how we wear it.
Join us on a journey towards a more sustainable future this July, where slow fashion reigns supreme, and conscious choices lead the way.
Curious about where to find ethical fashion brands?
Here are some brands making a change that you need to know about.
Outland Denim
Outland Denim is more than just a premium denim brand - it's a movement for positive change. Founded in Australia, this brand offers employment opportunities for women who have experienced sex trafficking in Cambodia, providing them with the skills and resources needed to rebuild their lives.
Not only does Outland Denim prioritise ethical production practices, but they also make high-quality denim jeans and clothes that are built to last. Each piece is carefully crafted with premium materials and attention to detail, resulting in garments that not only look good but also do good.
Their commitment to social responsibility and sustainability has earned them a "Great" rating, making them a standout brand in the fashion industry. By supporting Outland Denim, you're not only adding timeless pieces to your wardrobe but also contributing to a better world for all.
DK Active:
Get ready to elevate your activewear game with dk active - the Australian high-performance brand that's both stylish and sustainable. From tops and leggings to loungewear and GOTS organic tees, dk active offers a range of pieces that are crafted locally in Australia and designed with extended sizes and maternity styles in mind.
But it's not just their designs that make them stand out - dk active is committed to reducing their climate impact by using renewable energy in their supply chain and minimising textile waste by reusing their offcuts. Plus, as a PETA approved 100% vegan brand, you can feel good about your purchase knowing that no animals were harmed in the making of your new favourite activewear pieces.
Invest in ethical fashion and support a brand that's making a difference - dk active.
Maggie Marilyn:
If you're looking for luxury fashion with a conscience, then Maggie Marilyn is a designer you need-to-know. Hailing from New Zealand, her clothes are defined by a strong sense of luxury and fresh perspective, inspired to create collections that are not only beautiful but also sustainable.
Maggie Marilyn utilises organic cottons and ethically produced silks to craft effortlessly glamorous designs. Each piece is thoughtfully crafted with attention to detail, resulting in garments that not only look good but also make you feel good about your purchase.
Whether you're looking for a statement dress or a chic blazer, Maggie Marilyn has got you covered with pieces that are perfect for any occasion. And with sizes available ranging from XS-L, there's something for everyone.
Elk The Label
Elk is an Australian independent family-owned business, founded in 2004 by Marnie Goding and Adam Koniaras. The brand is a pioneer of independent Australian design and has become well-known for its contemporary, yet timeless aesthetic. Elk produces clothing, accessories, jewelry, and home goods that are ethically made and sourced from sustainable materials.
With a devotion to ethical and environmental production practices, the brand supports employment and sustainable design across the world. Elk's unique place within the fashion industry has garnered much attention from both consumers and press alike and has secured it a spot as one of Australia's most prominent and beloved independent brands.
Arnsdorf:
Arnsdorf, the Melbourne and New York-based label by designer Jade Sarita Arnott, has taken the fashion world by storm with its unique blend of sharp yet feminine designs. With a background in sculpture, Arnott brings her eye for form and structure to each piece, resulting in garments that are both timeless and contemporary.
But it's not just their design aesthetic that sets Arnsdorf apart - the brand places a strong emphasis on sustainability and responsible production practices. Using organic cotton, Tencel, and hemp, Arnsdorf creates clothes that are not only chic but also gentle on the environment. Plus, by producing only small runs of each line, they minimise waste and ensure that each piece is truly special.
If you're looking to add some high-quality, sustainable pieces to your wardrobe, then Arnsdorf is a label you won't want to miss. From cream blouses with puffy sleeves and black buttons to other chic and sophisticated designs, Arnsdorf offers clothing that is perfect for the modern woman who values both style and ethics.
Sheep Inc:
Sheep Inc is a London-based brand that's making waves in the fashion industry with its commitment to sustainability. The brand specialises in crewneck jumpers that are not only stylish but also environmentally friendly. In fact, Sheep Inc says that their products are naturally carbon negative, meaning that more CO2 is removed from the atmosphere than is released during the production process.
This impressive feat is thanks to the wool that Sheep Inc sources from regenerative farms in New Zealand. These farms use sustainable farming practices that help to improve soil health and biodiversity while reducing greenhouse gas emissions.
But Sheep Inc's commitment to sustainability doesn't stop there. They also recently partnered with designer Saul Nash to create a collection of "dopamine knits" that are sure to raise your spirits. The collection features bold, bright colours and unique designs that are perfect for making a statement while still being conscious of your environmental impact.
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