1. During your current studies to become a paramedic, you've observed the rise in health issues, especially among younger populations. How did this insight influence the birth of Saor Skin, and what drove you to explore the correlation between health and the products we use?

As both a mother and a student paramedic, I've observed alarming trends both directly and from a broader perspective. From young adults in their 20s grappling with serious health issues to the damaging effects on mental health from the unrealistic beauty standards set by social media for our youth, it's truly been an eye-opener!

Having three children of my own, my mama bear instincts kicked in. I wanted to create products that aren't just toxin-free but also sprinkle a little self-love magic. It's high time our younger generations know that their worth isn't based on social media filters. Real life doesn't come with filters, and that's the beauty of it!

I began investigating the relationship between the products we use on our skin and consume, and the increasing health issues prevalent today. It's alarming to discover that many major skincare brands continue to incorporate harmful toxins into their products. While these may offer temporary solutions externally, one has to wonder about the long-term damage they inflict on our skin and overall health. It's concerning to see health issues that were once common in older age groups now appearing in younger generations. Certain cancers, once deemed rare, are now becoming commonplace, and, worryingly, are being diagnosed at younger ages, causing widespread distress.

So, before my eldest hits those teen years, I thought, "Why not create products that I'd confidently let my own children use?" And that's the heart behind every bottle and tube we make. Love yourself, love your skin, and remember to embrace the real you! 

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2. Postbiotics is a term that might be new to many. In what ways does Saor's postbiotic range differ from other skincare products, and what significance do postbiotics play in skincare?

The postbiotic skincare trend is taking the Korean skincare world by storm. This method involves breaking down fermented ingredients into smaller molecules, allowing them to penetrate skin layers more effectively. The outcome? Products that are purer, gentler on the skin, and environmentally friendly.

Now, here's where Saor stands out: Many leading skincare brands boast about certain key ingredients known for their skin benefits. However, a quick glance at their ingredient list often reveals 'water' or 'aqua' as the primary component. This means that such products might contain a staggering 70-90% water, diluting the very ingredient they're promoting. With Saor, I wanted to challenge this norm. Our focus is on crafting natural products where the base is rich in these beneficial ingredients. This ensures that our customers truly get value for their money and experience the full benefits of our carefully selected ingredients.

3. Saor Skin takes a gender-neutral approach to skincare. Is inclusivity a core value of Saor, and why was it important to design a line that caters to everyone?

Absolutely. At Saor Skin, inclusivity is not just a value—it's at the heart of our identity. We believe that skincare, much like self-care, shouldn't be constrained by gender norms or labels. Everyone has skin, and everyone deserves products that cater to their unique needs without any predefined notions or biases.

The decision to design a gender-neutral line stemmed from observing a gap in the market where skincare was predominantly segmented by gender, often leading to unnecessary distinctions and potentially excluding certain individuals. We wanted to challenge and change that narrative. By creating Saor Skin, our aim was to make everyone feel seen, understood, and catered to, irrespective of their gender identity. In a world striving for equality and acceptance, our brand stands as a testament to the idea that self-care is universal, and skincare should reflect that.

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4. Transparency seems to be a cornerstone for Saor Skin, especially concerning the ingredients used. In keeping with the brand's commitment to natural and eco-friendly ingredients, how do you ensure that every ingredient meets the brand's standards?

At Saor Skin, we're all about keeping things clear and open! We know how much care people today put into choosing their skincare products, and we want you to feel confident and informed about what you're using. Every ingredient in our products is chosen with love and care. We partner with suppliers who are as passionate as we are about purity, being kind to our planet, and ethical practices. We're on this beautiful skincare journey together! 

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5. In what ways would you like Saor to make an impact on skin health and environmentally conscious choices in the future?

At Saor Skin, we're dreaming big and aiming to lead the way in holistic skincare! We're excited about the idea of teaming up with experts like dermatologists and dietitians to offer guidance on complete skin wellness, not just the day-to-day skincare routine. We want everyone to glow from the inside out and understand their skin from every perspective.

And hey, we believe our planet deserves the same care and attention as our skin. As we grow, we're super committed to championing sustainability. From supporting eco-friendly farming to being mindful of our water usage and even thinking about a cool recycling program for our products, we're on it! Plus, we hope to inspire other brands to join this green journey. Imagine a skincare world filled with eco-loving choices – that's the ripple effect we're aiming for. Let's make Saor Skin a beacon of change and positivity in the skincare realm! 

Saor Skin isn't just another skincare line; it's pioneering a new era, one that harmonizes honesty with the nurturing essence of nature.

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